Understanding customers’ purchase behaviour from online group buying websites: a transaction cost approach
Paper presented at the 30th Australasian Conference on Information Systems, 9-11 December, Perth (Australia)
- Authors: Mohammad Hossain
- Paper ID: 110
- Track: Track 1. General
- View PDF file: https://acis2019.io/pdfs/ACIS2019_PaperFIN_110.pdf