How Does Brand Popularity Affect Patrons’ Continuance? Examining the Mediating Role of Customer Commitment
Paper presented at the 30th Australasian Conference on Information Systems, 9-11 December, Perth (Australia)
- Authors: Heng Tang
- Paper ID: 49
- Track: Track 11. Social Computing and Co-Creation
- View PDF file: https://acis2019.io/pdfs/ACIS2019_PaperFIN_049.pdf