The business value of social media: A dynamic managerial capabilities perspective
Paper presented at the 30th Australasian Conference on Information Systems, 9-11 December, Perth (Australia)
- Authors: Siddharth Majhi, Arindam Mukherjee and Ambuj Anand
- Paper ID: 87
- Track: Track 11. Social Computing and Co-Creation
- View PDF file: https://acis2019.io/pdfs/ACIS2019_PaperFIN_087.pdf